Wednesday, April 28, 2010
Virgin America Taps Points International to Power Frequent Flyer Options for Elevate Members
TORONTO, April 26, 2010 /PRNewswire via COMTEX/ ----Elevate Members Gain Ability to Buy, Transfer and Gift Points on Virgin America's Web site
Points International Ltd. (TSX: PTS; OTCBB: PTSEF), owner and operator of the world's leading loyalty program management Web site, www.Points.com, has added Virgin America's Elevate frequent flyer program to its Points Partner Network. The 1.3 million members of the airline's Elevate frequent flyer program now have the option to buy points for themselves, transfer points from one member to another, or gift points to other members via Points' industry-leading miles and points purchase platform.
Lufthansa’s First-Class Makeover Aims to Out-Ritz BA
April 27 (Bloomberg) -- Deutsche Lufthansa AG will seek to out-Ritz British Airways Plc by evoking London hotel luxury in a makeover of its first-class cabins.
The revamp, to be unveiled when the German carrier gets its first A380 superjumbo on May 19, features high-gloss wood veneers and brown and beige leather, said Michael Oakey of Heath Tecna Inc., which is supplying seat components. The in-flight service will include wines chosen in tastings by frequent flyers, airline spokesman Jan Baerwalde said.
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