Tuesday, March 1, 2011

US Airways Inks Deal with Sabre for Ticket Distribution


By Eric Torbenson/Reporter
etorbenson@dallasnews.com | Bio
8:31 AM on Tue., Mar. 1, 2011 | Permalink


It's been pretty quiet on the American Airlines Direct Connect vs. global distribution system model, but here's US Airways solidifying its approach to stick with Sabre and the GDS crowd:

SOUTHLAKE, Texas--(BUSINESS WIRE)-- US Airways has signed a multi-year, full content distribution and merchandising agreement with Sabre Travel Network , making all of its fares and schedules available to Sabre Connected travel agents, including its ancillaries. "US Airways recognizes the value of the Sabre global distribution system and our innovative leadership in helping airlines market and sell their products, including ancillaries, to millions of travelers worldwide," said Greg Webb, president of Sabre Travel Network. "Sabre is the world's most efficient, cost-effective travel marketplace and US Airways joins the many global airlines that understand the GDS is an important source of revenue and revenue growth." US Airways will include its initial ancillary, Choice Seats, in the Sabre GDS. US Airways' Choice Seats provides the option for travelers to purchase some of the most popular seats in the coach cabin for an additional fee. In addition to today's announced full content deal with US Airways, Sabre also has full content, long-term distribution agreements in place with other U.S. major carriers including, United Airlines, Continental Airlines and the recently merged Delta-Northwest.
American and Sabre have called a truce until June in their battle over how tickets are sold.